---
title: The State of Embedded Payments | BlueSnap
description: Software platforms that are selling payments to their clients are seeing substantial rewards. In conjunction with Gartner Peer Insights, we interviewed 300 B2B software leaders to help you make the most of this opportunity and to see how you could optimize it for your business.
image: https://go.bluesnap.com/hubfs/BLS_GeneralSocial_1200x675_Final.jpg
---

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Insights for How Selling Payments to Clients Can Give You a Competitive Advantage   
Software platforms that are selling payments to their clients are seeing substantial rewards. In conjunction with Gartner Peer Insights, we interviewed 300 B2B software leaders to give you the insights you need to make the most of this opportunity for your business.

 

This survey will show you:

![2024-09_BlueSnapIcons_OrangeCheckmark_v1](https://go.bluesnap.com/hs-fs/hubfs/2024-09_BlueSnapIcons_OrangeCheckmark_v1.png?width=18&height=15&name=2024-09_BlueSnapIcons_OrangeCheckmark_v1.png)  How platforms are benefiting from embedded payments

![2024-09_BlueSnapIcons_OrangeCheckmark_v1](https://go.bluesnap.com/hs-fs/hubfs/2024-09_BlueSnapIcons_OrangeCheckmark_v1.png?width=18&height=15&name=2024-09_BlueSnapIcons_OrangeCheckmark_v1.png)  Challenges they encountered on their journey

![2024-09_BlueSnapIcons_OrangeCheckmark_v1](https://go.bluesnap.com/hs-fs/hubfs/2024-09_BlueSnapIcons_OrangeCheckmark_v1.png?width=18&height=15&name=2024-09_BlueSnapIcons_OrangeCheckmark_v1.png)  Where partnering with a payment solution provider can make a difference

 

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